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Senior Manager, Retention

Company: Unilever
Location: Carson
Posted on: September 18, 2023

Job Description:

Senior Manager, Retention
**Department:** Marketing - ECommerce B2C
**Location:** Carson, CA
At Dermalogica, we believe that great skin starts with great relationships with our customers. As a global leader in skincare, we are dedicated to helping individuals achieve their healthiest skin through innovative products and personalized experiences. We are seeking a highly skilled Senior Manager **of Retention** to lead our efforts in creating and executing a comprehensive retention strategy. This role is crucial to our continued success as a brand committed to nurturing long-lasting connections with our customers.
**Key Responsibilities:**
+ Design and execute comprehensive retention strategies to increase customer lifetime value and drive business growth.
+ Lead a team responsible for executing retention initiatives through our loyalty program, subscription, and email/SMS marketing.
+ Identify opportunities to enhance the customer experience and retention through product innovation, cross-selling and up-selling tactics, and strategic partnerships.
+ Utilize data analysis and insights to inform retention initiatives and optimize performance.
+ Collaborate cross-functionally with teams such as Marketing, Analytics, and Product to ensure a seamless customer experience.
+ Report on business metrics using tools like Google Analytics, RetentionX, Key Shopify Stack, Klaviyo, Tableau, and other internal systems.
+ Measure success based on KPIs such as Return to Brand, Lifetime Value, and CRM Contribution to E-Commerce Revenue Goals.
+ Bachelor's degree in Marketing, Business, or a related field.
+ 8+ years of experience in retention marketing, with a proven track record of driving customer engagement and retention.
+ Strong analytical skills, with the ability to leverage data and insights to drive informed business decisions.
+ Excellent communication and interpersonal skills, with a successful track record of leading teams and collaborating cross-functionally.
+ Passion for the beauty and skincare industry, with a deep understanding of customer needs and behaviors.
**Key Skills and Abilities:**
+ Creativity and ability to think outside the box.
+ Methodical approach to problem-solving and execution.
+ Passion for creating exceptional user experiences.
+ Strong communication skills and the ability to leverage data to orchestrate e-commerce growth.
**Why Join Dermalogica?**
+ Competitive base salary range: $105,000 to $125,000; exact base salary determined by various factors including experience, skills, education, geographic location, and budget.
+ Eligible for participation in the discretionary company bonus plan, based on personal performance and company results.
+ Comprehensive health benefits package, including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, annual fitness reimbursement, and 401(k) matching.
+ A vibrant company culture that fosters personal well-being, creativity, and integrity.
If you are passionate about retention marketing, user experience, and the beauty industry, we invite you to join our team and make a significant impact on the lives of our customers.All applications will be reviewed for consideration, and a member of the Human Resources team will contact you if your experience and skills are a match for the position.
This is a hybrid position
Dermalogica is an equal opportunity employer that embraces diversity, equity, and inclusion.
#LI-MK1 #LI-Hybrid

Keywords: Unilever, Carson , Senior Manager, Retention, Executive , Carson, California

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