Associate Director, Product Marketing
Company: Wolters Kluwer
Posted on: May 27, 2023
Associate Director, Product Marketing
Waltham, MA, Chicago, IL or Remote - U.S.
Within Wolters Kluwer Health, the Clinical Effectiveness division is a fast-growing and innovation-driven healthcare information technology provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi.
Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
As Associate Director of Product Marketing, you will lead a team of Product Marketing Managers working together to optimize the growth of our products throughout the Clinical Effectiveness portfolio. This includes the provider-facing assets within the flagship products mentioned above as well as emerging opportunities related to new products, product models, segments, and partnerships.
For this role, we seek someone who shares our passion for improving patient outcomes and who is energized when solving complex problems. As a leader on the Product Marketing team, you will own the evolution of messaging for our provider market, develop compelling positioning for new and existing products, monitor market and competitive trends, partner with product management to create strategic value-based messaging and lead the creation of deep provider customer relationships. You will work with new products as part of downstream efforts of launching new solutions in collaboration with the training and marketing teams, and existing portfolio products across the growth and development lifecycle.
***This position can be based in Waltham, MA, Chicago, IL or work remotely in the U.S.
ESSENTIAL DUTIES & RESPONSIBILITIES
Refine and apply expertise in the provider market to create powerful communications about our product portfolio.
Lead portfolio messaging strategy to grow our footprint in the provider market.
Drive collaboration with leadership within the marketing team to ensure messaging is in sync with strategy, product direction and timing of key launches and releases.
Actively monitor healthcare trends, policies, and dynamics related to health systems and providers. Communicate and apply those insights effectively to inform product, positioning, and go-to-market strategy.
Engage with customers and customer-facing teams to deeply understand your buyers, users, segments, sales process, and use cases.
Forge relationships with customers to regularly garner feedback and gain trusted insights into their challenges.
Guide direct reports and serve as mentor to other product marketers in transitioning to value-based marketing messaging and storytelling principles.
Strategically apply competitive analysis, communicate critical insights to the team, and apply relevant findings to impact positioning, messaging, and sales effectiveness.
Develop deep relationships within the sales leadership team to ensure sales strategy and tactics are in line with portfolio strategy. Lead creation of new programs or resources as needed in support of sales/renewals.
Identify research needs and lead partnerships with internal resources and external vendors to answer tough questions in the market.
Synthesize and communicate updates about new entrants and business models that would be relevant to team discussions about delivery models, packaging, partnerships, and competition.
For emerging solutions, product models, and/or segments, you are a critical partner to product management leaders. Contribute to value proposition development, drive early customer testing of the message, craft key areas of the business cases to inform investment, develop personas for target markets, and more.
Lead the market sizing and segmentation efforts of target provider sub-segments to ensure optimal packaging, pricing and positioning.
Lead the synthesis of data to create and update product pricing strategy; partner with stakeholders to operationalize pricing.
Demonstrate leadership and expertise in meetings with executive management when the team discusses the overarching patient strategy for the division.
Develop effective messaging and positioning to differentiate provider solutions across Clinical Effectiveness division and communicate the benefits to multiple buyer types.
Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team.
Lead the launch of products and releases by driving a cross-functional team to deliver and execute an effective go-to-market plan.
Monitor the success of provider launches and releases throughout the CE portfolio, adjusting go-to-market or product strategy to reflect quantitative and insights.
Participate in initiatives that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide.
Champion a positive team culture by building bridges, holding ourselves accountable, and fostering a culture of diversity and inclusion.
Serve as an ambassador for the work we do to support providers.
8+ years of experience in product management, product marketing, or marketing
5+ years of experience in healthcare, preferably in healthcare technology
4+ years' experience managing teams
Experience in software, solutions, or services in a B2B market
4+ years in roles that are customer facing
Previous experience and ability to manage projects involving cross-functional teams
Other Knowledge, Skills, Abilities or Certifications:
Experience bringing new products to market
Executive presence and confidence when in the spotlight
Ability to tell a story about the value of a product versus communicating a set of features
Experience leading change & continuously raising the bar for quality and outcomes
Excellent quantitative/analytical skills and ability to communicate results
Oral communication and interpersonal skills that win hearts and minds
Excellent writing skills and ability to create compelling presentations
Time management, decision making and organization skills
Champion of team culture, and promoter of diversity and inclusion
Pragmatic Marketing training preferred
Travel: Up to 20% travel may be required
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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