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Media Buyer & Analyst

Company: Dermalogica
Location: Carson
Posted on: January 13, 2021

Job Description:

Dermalogica is seeking a talented Media Buyer & Analyst. This digital expert will be responsible for planning and buying all brand media across channels to drive qualified traffic to the brand with a scientific approach. Our ideal candidate is analytical, creative, methodical, and passionate about linking qualified audiences and paid advertising to orchestrate incremental brand awareness and e-commerce growth.Essential Duties and Responsibilities:* Partner with the Brand and Ecommerce teams to plan, launch, and iterate on campaigns to drive brand awareness and conversion from paid channels including Social, Search, Display, and Affiliate.* Identify and test new media channels aligned with brand objectives.* Build the funnel, audiences, and relevant media to bridge the gap between driving a first-time visit, first purchase, repeat purchase, and lifetime value.* Use channel attribution to measure incrementality and effectively allocate budget.* Leverage first party data from order history and brand tools such as Face Mapping to target customers with precise messaging that speaks to their needs through education, personalization and human touch.* Coordinate with the Ecommerce team to identify and match audiences with unique landing pages/experiences to ensure we are maximizing growth and optimizing in real-time.* Collaborate with the creative team on ad format best practices, test variations, and feedback results.* Collaborate with the Brand and Ecommerce teams on suggested ad copy and content variations.* Maintain product feeds so the product catalog is optimized for all ad types across paid channels.* Enroll in platform beta programs to ensure we are experimenting with new ad formats* Mine existing data/behavior to identify new tactics to test, learn, and iterate on.* Responsible for brand media budgets. Oversee planning of media budgets inclusive of spend allocations, tracking, and reconciliation. Budget to be informed by data with a goal to optimize spending.* Participate in calls with social platform reps to stay current and ahead of new trends in the paid social and digital space.* Develop media recaps and present to Brand and Ecommerce teams on campaign performance on a regular basis.Education and/or Experience:* BA or BS degree preferred and 5+ years of DTC media buying experience* In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social media advertising (Facebook, Instagram, Youtube, Pinterest, and more), and content distribution and placement networks* Hands-on experience in handling marketing budgets and forecasting/reporting results* A proven track record of successful marketing campaigns* Excellent organizational and time management skills* Outstanding analytical and problem-solving skills* High standards of excellence and attention to detail* Excellent communication skills working with cross-functional teams and partnersApply now and become a team member for a company that provides competitive salaries, outstanding benefits including Health Benefits, Monthly Product Allowances, Profit Sharing, Annual Fitness Reimbursement, Domestic Partner Benefits, 401(k) Matching, not to mention a host of other perks!To be considered for this role, please click on "Apply Now" and include your resume. Please know that all applications are reviewed for consideration. A member of the Human Resources team will contact you if your experience and skills are a match for the position.Dermalogica is an equal opportunity employer that embraces diversity, equity, and inclusion.Follow us onBack ShareApply Now

Keywords: Dermalogica, Carson , Media Buyer & Analyst, Advertising , Carson, California

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